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PROJECT:LACOSTE
YEAR:2025
Capsule Summer ’25, created in collaboration
with View France for Lacoste.
For this project, I oversaw the entire production process, from concept development to final delivery.
I was responsible for art direction, shaping the overall visual identity and ensuring coherence across every creative element.
I selected and coordinated the team, supervised the photographic direction on set, and managed the full post-production workflow, including editing and retouching. The result is a cohesive and refined visual narrative that reflects both the brand’s identity
and a contemporary Summer ’25 aesthetic.
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